Sign up here for my free training where I show you 3 simple LinkedIn tweaks you can make RIGHT NOW that will make your profile stand out and set you on the path to a successful career transition.

I didn’t know these would up-level my career. But they did. You see, a few years ago, my career was in the doldrums. I even went through a season where I probably met the clinical definition for depression. No doctor formally diagnosed me, but based on my educational background, I knew what was happening. I did get counseling that helped.

Almost three years after, I can honestly say I am enjoying where I am in my career and expect to continue to grow even with so much turmoil going on around us. I don’t say this to brag. On the contrary, I am grateful for how these three simple steps taken over time have paved an opportunity-laden path for me. This can happen to you as well even if you only master two out of these three things.


I started a freelance writing business in 2017. When I was laid off from my postdoc in 2018, I ran this business full-time alongside my role as a stay-at-home mother. During this time, I learned how to:

  • manage projects
  • meet client deadlines
  • sell my services
  • manage my business finances
  • rank client websites on page 1 of Google.

I also had a YouTube channel I posted to weekly. The skills I gathered from running a writing business and YouTube channel helped me land my first full-time role outside academia as a marketing medical writer.

Building a personal brand on LinkedIn

In 2018, someone suggested that I look at LinkedIn to build my personal brand. I am so glad I listened! The way I have done this is to create content on the platform. I started small. I post at least five times a week. The goal was for people to know me for something. And it has paid off in more ways than I can describe. According to this article, only about 1% of LinkedIn’s If you would like a step-by-step guide on using LinkedIn to build a personal brand, check out this course I created.

Building a network

Networking never has to be sleazy. You don’t have to talk with anyone you don’t want to or exchange business cards awkwardly with a stranger. In my case, an interesting side effect of creating content on LinkedIn is that my network has grown organically. People I genuinely like and respect have referred to me opportunities and I have done the same. Remember to:

  • Keep it genuine. Be truly interested in others and you will find others being interested in you.
  • Don’t start reaching out to people just because you need help. People can smell opportunists from a mile away. Start cultivating meaningful relationships before you need them.
  • Start with the people around you. Everybody around you now is a starting place for you to build your network. Graduate students in your cohort, people you meet at conferences, people you meet on LinkedIn. Opportunities abound. Start there.
Would love your thoughts, please comment.x
Share This